Campaign design
As an in-house graphic designer for Marlies Dekkers visualizing the campaigns and translating them across different channels is important. For the Unpadded Bra campaign, a swimwear and lingerie style were highlighted along with their USPs. To differentiate the swimwear from the lingerie, a shadow of a palm tree was incorporated. The e-mail and Facebook campaign images are illustrated here.
Instagram filter design for Wereldmuseum. The assignment was to create a pronoun Instagram filter in collaboration with Graphic Designer Gyor Moore. The Instagram filter was part of their #VierDeLiefde campaign for the opening of the exhibition. Along with their green branding color, the color purple was important for this campaign due to Paarse Vrijdag. The Instagram filter was created using Spark AR in combination with Adobe Illustrator whereby users can tap through a varierty of 6 different pronouns to find one they identify with.
Instagram Filters
Decolonization Toolkit
Graphic elements design for UvA. The assignment was to create a Decolonization Toolkit in collaboration with other designers to raise awareness and increase understanding of decolonization and diverse perspectives. My responsibilities included layout design, typeface, colors, and supporting graphic elements of the toolkit. It was important to create a modern, readable and accessible toolkit.
Anne Frank Youth Network
Illustration designs for Anne Frank Youth Network. The assignment was to create three sets of illustrations for their digital educational materials, brand image, and social media. The illustrations are centered around integrating youthful activism with a sense of belonging and community. It was also important to have diversity and inclusion throughout all the illustrations by incorporating various skin tones of certain illustrations. Additionally, animated gifs were created from certain illustrations to be utilized for their social media channels.