Engeldelic Designs partnered with Lumen, a luxury wardrobe consultancy, to create a refined visual identity that communicates the brand’s focus on elegance, simplicity, and personalized transformation. The objective was to design a brand aesthetic that reflects Lumen’s bespoke approach to wardrobe curation while conveying a sense of calm and clarity.

As the graphic designer, Engeldelic Designs developed a minimalist and fluid logo that captures the essence of the brand’s philosophy. The typography was carefully selected to express sophistication and readability, while a harmonious color palette was created to evoke balance and subtle luxury. The studio also designed cohesive print materials, including branded flyers and envelopes, ensuring consistency across all visual touchpoints.

This branding project demonstrates the studio’s expertise in crafting thoughtful, high-end visual identities that resonate with a brand’s values and speak directly to its audience.